The number of Internet users in India will see a two-fold rise at 730 million by 2020. India’s internet usage is expected to grow by three times the world average at a CAGR of 20% Advertisers have shifted their spends to the digital media, which led to digital advertising contributing 17% of total advertising spends in 2017. This share is expected to grow to 22% by 2020. This will lead to this sector becoming the third largest segment of the Indian M & E industry by 2020, overtaking Filmed entertainment.
Arena Digital Advertising Design and Marketing (DADM) is a comprehensive program that trains students end-to-end training in all aspects of Digital designing to make you job-ready professional.
It gives you a thorough grounding in all the fundamentals & techniques of Digital illustrations, Typography techniques, digital advertising concepts, digital video techniques, internet advertising, email marketing, mobile marketing.
The digital marketing and advertising design program combines technology with creativity to train a student or a graduate in the conceptual, design, advertising, marketing, technical and analytical aspects of communication for the digital space.
Modules | Tools |
Digital Advertising Concepts | - |
Typography Design | - |
Digital Artworks | Adobe Illusatrator CC |
Digital Imaging | Adobe Photoshop CC |
Sound Composition | Adobe Audition CC |
Digital Video techniques | Adobe Premier Pro / Prelude CC |
Communication Design Portfolio | - |
*Duration 126 hours or 5 months