The market share of Indian Television Broadcast industry is estimated at INR 787 billion in 2019, and is expected to reach INR 882 billion in 2022.
India remains a strong consumption story in the long run, with marquee events like IPL, T20 and ODI World Cups scheduled a healthy CAGR OF 4% is projected for the TV advertising industry during the period 2019-2022.
Today, the Indian Television has 800+ channels with a wide variety of content and the demand for more has still not lessened. These television as well as digital channels-ranging from national, regional and audience-specific channels-has led to a huge demand in ‘channel packaging’ content.
Some of the media formats created for broadcast are Commercial, Infomercials, Web Episodes, Web Series, Internet Film Promos, Advertisements, Digital Marketing Videos, etc.
Top 4 Broadcasting Technology Trends to Watch in 2018
Here are top trends to watch this year
Mobile is a New TV : Over-the-Top players are giving serious threat to traditional broadcasters, who own rights for major sports events, and other entertainment shows. Netflix, Amazon, Fb, and Apple are competing with each other for sports event broadcasting rights. These brand players are targeting millennial population and retro generation who are hooked to their mobile phones. Various sports events like premier leagues of cricket, NBA, football, and others attract millions of viewers across the globe. So, aforementioned ecommerce giants have started making big investments to secure rights for these events.
HDR Becomes Even More Popular: What is it? High Dynamic Range (HDR) was one of the hot topics in 2017. It is going to be even hotter in 2018, for enthusiastic buyers, and brand players trying to market their “4K –HDR (Capable)” products. Today, many 4K television sets claim to provide HDR experience. However, many of these sets don’t have the black levels, brightness, or video processing ability to broadcast HDR programs in their original effect.
Edge Computing Will Gain Strength : Edge computing is a method of utilizing data processing for optimizing cloud computing systems. Typically, this data processing is conducted near the network or data source. This technique drives away dataand applications away from centralized points to the extreme ends of the network.
The Demand for Voice Interaction will Grow : At present, leading TV brands offer some level of voice interaction. There is a microphone embedded in the remote control, which enables you to adjust volume according to the channel, as well as utilize voice commands to search for channels. Industry experts predict that in 2018, many TV companies are planning to integrate digital voice assistants like Google Assistant and Amazon Alexa in their smart TV platforms.
Broadcast Prime is a comprehensive program that trains students end-to-end in all aspects of Channel Packaging to make them job-ready professional.
The course focuses on DESIGNING aspect of digital communication that will transform MOTION MEDIA PROFESSIONALS for the high-end Film, TV and Digital Media industry.
It imparts training in fundamentals & techniques of graphic animation, live-footages, music, sound, electronic and interactive media, and unconventional media tools to create engaging motion visuals for short-form visual communications, entertainment, edutainment, commercials, broadcast and corporate communications and trains on the latest technologies and tools used in the broadcast industry.
Arena Broadcast Prime trains the students to create engaging motion visuals by merging the best of graphic, animation, live-footage, music, sound, electronic, interactive and unconventional media tools.
Duration 226 hours or 9 months