Suchona Nandi, GWDD PLUS, 3RD SEM, ARENA ANIMATION, PARK STREET
This year has been one of the most troublesome year in a decade. Due to this pandemic, not only have people lost their lives but also their jobs and faced a lot of loss in business. The market due to this pandemic has fallen over. So for the post covid world, Digital Marketing is the only way to increase the business and help in gaining jobs for people.
Digital Marketing is nothing but the process by which a product’s marketing can be done digitally, that means with the help of electronic device like desktops, tabs & cell phones. Digital Marketing is used to reach an infinite audience at a very low-cost and it can also be measured very fast. There are various internet mediums through which marketing can be done such as SEO, Websites, Social Media, Email, Analytics.
- The best part about this medium is that instead of looking for customers or in-tenders, as in traditional marketing, in Digital marketing the customer comes looking for businesses or services, and hence the result is more focused and yielding.
- Due to the COVID-19 situation, digital media has become the preferred choice for people and sometimes the only option. Previously people used to use digital media only for certain things but now people use it for almost everything. Starting from ordering grocery items to online classes, everyone is dependent on digital media. As people are always following the media, whether be it social media or email, marketing digitally has become more important.
- By marketing digitally the track of the consumer’s interaction with the product can be easily processed, which further helps in boosting the product and reaching more customers.
- Digital Marketing also helps to improve the relationship between the customer and the brand which is beneficial for both the customer and the company. This is because the interaction through digital media is more convenience, which helps the company to gain success and helps the customer to get exactly what they want. There is a great saying by Wendy Piersall, Author & Blogger “Google only loves you when everyone else loves you first”. This means that until and unless your customer loves you or buys your product, Google won’t love you, and you won’t be able to reach more audience, which will let down your brand. So, taking the advantage of people using digital media during COVID-19 and also post COVID-19 is essential and helpful.
- With Digital Marketing, the advertiser can not only control and limit the costs effectively but can reach more focused audiences based on factors like location, demography, interests and preferences yielding more bang for the bucks for the advertiser.
Last but not the least, a company, marketing digitally should have proper strategy for the campaign and the brand selling. The main aim of the company should be to reach their target audience within an effective cost rate, and that can only be done with proper strategies.
So, to increase and boost one’s business in the post COVID-19 world, Digital Marketing is the most worthwhile way to do, because now everything in this world is happening digital and everyone is online.
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