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DIGITAL MARKETING PRO (DMP)

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It is the umbrella term used to describe the process of selling goods or services to potential consumers who are searching for such services on the Internet. It includes Mobile phones, Social Media, SEO, Email & Affiliate marketing.

Digital Marketing Trends

  • India has the world’s third largest Internet user base.
  • India is 2nd only to USA in Internet User base.
  • The Digital India drive is creating increasing adoption to technology.
  • Digital Advertising Market grew 27.7% over the previous year in India.
  • All major sectors have established a presence in the digital Marketing space and rising spends are likely.

Salient Features of Training with us

  • Course to be conducted under the aegis of Google Certified Expert.
  • A Comprehensive, Industry relevant & Job Oriented Program.
  • Covers everything from Basics to Advanced Level.
  • Re-enforcement of learning through

    • Projects at regular intervals.
    • Tests & Assignments after every module.
  • Live Project on PPC Advertising on Google.

DIGITAL MARKETING PRO MODULES

Overview
  • Introduction to Digital marketing and how it differs and compares to traditional marketing.
  • Basics of Running a successful Search Marketing Campaigns.
  • Search Engine Optimisation or SEO for organic presence.
  • Best practices of running a display advertisement campaign on GDN.
  • Effectively running Email campaigns and creating and managing user email lists.
  • Reaching consumers on Mobile and measuring results and impact.
  • Learn to extract & understand metrics available on Analytics and using them to optimise your marketing campaigns.
  • Live Project on PPC Marketing*.

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