Market
The Market Scenario:
  • Global Digital Animation Industry to boom to &70 billion by 2005
    – Robi Roncharelli report
  • There are around 29000 animation companies around the world of which 66% have a turnover of $1 million Robi Roncharelli report
  • Games Development Industry to boom to $15 Billion by 2004
  • Internet connectivity – 15 lakh households – Media convergence
  • According to Arthur Anderson study, the revenues from use of Multimedia in Film Making are projected from Rs.450 crores in 2001 to Rs.14693 crores by 2005
  • Price Waterhouse Coopers has forecast that the Indian entertainment industry would be worth $1.2 trillion by 2005, growing at 7.2 percent compounded annually
  • Digital design – 1 billion USD

There are essentially two categories two categories in which the action is taking place: digital content development and animation, Digital content is targeted at new media such as the Web, CD-ROMs and products of emergent Internet technologies such as the Net-enabled TV”. NASSCOM sees demand at 32,000 animators.

According to NASSCOM the Indian Multimedia market size is estimated at Rs.500 crore or US$1.1 billion.

Multimedia related products and services contributed US$180 million to the total software exports of US$4 billion in the same year. More than 200,000 employment opportunities are expected to be parented by multimedia alone by the end of 2002.

Multimedia applications, whether it is in advertising, print and publicity, films, television, education, video games, fashion designing, interior decoration, architecture, product designing, etc., will be indispensable in the coming years.

The wide variety of career options offers a tremendous scope of growth.

Multimedia is not some passing fad. It is a new medium the fastest growing medium of all time and its popularity and capabilities will continue to rapidly develop over the next few years.

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