There is little doubt that animation is a buzz word today and that the Indian animation industry has finally arrived. The biggest challenge for us is to sustain this buzz, and grow and elevate the status of this industry so that it finally matures as an engine of growth for this country.

Animation has generated tremendous passion and interest amidst the learners but the downside is the lack of direction in the training industry. It still works on the belief that learning software is the means to achieve the ends to becoming good animators. This has also rubbed off on the learner and they too have started believing that knowledge of software alone is sufficient make an animator out of them. Little do they realize that learning software alone is equivalent to becoming a "tailor" or a "carpenter" and not "fashion designer" or "interior designer".

We at Arena Park Street are striving to correct this imbalance and are adopting a more holistic approach to animation training and are looking beyond software training alone. It is our effort to develop all round animation skills by providing a deep and rigorous insight in to the process of animation development including story telling, casting, character and background development, music, analysis, criticism and appreciation of this art form. We hope to liberate the learner from the rigors of software and make animators out of them. In other words, we want to make "fashion designers" or "Interior designers" out of our students and not turn them into "tailors" and "carpenters" and leave them there to fend for themselves.

In order to achieve this objective we have introduced a proprietary training methodology christened the H.A.T. Methodology™ or the "Holistic Animation Training Methodology". This methodology encompasses all the aspects of animation development and lays equal stress on Design-Visualisation and Pre-production along with Production and Post-production. The resultant output of student undergoing training through this methodology  conform to industry standards and requirements and are easily lapped up by the talent hungry Indian animation industry resulting in placements in "blue chip" animation companies in India and abroad.

That is why Arena Park Street is different and is the preferred destination of the industry for sourcing animators.

Ramesh Ruia (MS, USA)
Centre Director

One of the greatest challenges facing the Indian animation industry is the absence of quality teaching infrastructure, rightly skilled faculties and institutions that offer specialized training in these disciplines.

Most of the training institutes operating in India are not geared up to impart the skills required by the animation industry. The lack of qualified teachers is yet another issue hampering the growth of animation.

We from Arena @ 105 Park St. are aware of these issues and are addressing them in right earnest. Our training methodology is set on world class platform, driven by our customer oriented quality policy, ISO 9001:2000 Certified Quality Management Systems and Faculties Certified by International Bodies like Adobe & Brainbench.

We prepare the student to emerge as professionals and reach out for global careers in a world that has a huge demand for high quality professionals. Get ready for your share of this colossal and rewarding prospect. Enrol with us today!

* Source: NASSCOM NEWSLINE JAN-06

Ramesh Ruia (MS, USA)
Centre Director